According to statusofwomendata.org, there are more than 160.5 million women living in the United States, which is roughly 5 million more than men. With women accounting for more than 50 percent of the population, some beverage-makers have recognized the importance of developing products that speak to such a vast consumer base.
Roly Nesi, founder and chief executive officer for New York-based ROAR Beverages, noticed that when it came to performance beverages, there was a white space in the market that needed to be filled.