With consumers’ growing demand for fresh foods and beverages, manufacturers and supermarkets face rising challenges when it comes to maintaining product freshness in-transit and on-shelf to ensure quality and integrity. With fresh foods and beverages sourced from all around the United States and beyond, brands and retailers are implementing innovative solutions for achieving optimal quality.
According to New York-based Nielsen, two-thirds of Americans say their eating habits have changed during the past five years, and three in 10 are making healthier food choices than they were a year ago. Millennials, specifically, are two to three times more likely than older generations to change their eating habits to manage mental health, finances and time. As a result, the demand for healthy, fresh, organic food and beverages is growing quickly. Nielsen reports more than $4.6 billion in sales from fresh foods, $925 million from organics and $982 million from foods supporting plant-based diets.