In the 1962 hit song “Return to Sender,” Elvis Presley croons, “Return to sender, address unknown. No such number, no such zone,” as he pines for a girl who won’t read his letter. In an age where sustainability, recyclability and reusability are not just buzzwords to protect the earth, beverage manufacturers are “reading the signs” and stepping up their actions when it comes to reusing materials and reducing packaging waste.
Three key factors guide the work of Stamford, Conn.-based Keep America Beautiful: convenience, communication and cause — getting consumers to understand the many benefits of recycling and why they should care, the website states.