In the picturesque, laid-back beach town of Key West, Fla. (population 25,200), residents and about 1.5 million vacationers alike are “Loving the Conch Life,” enjoying beautiful sunsets and delighting in roosters freely roaming city streets and bars at Florida’s southernmost point, lying roughly 90 miles north of Cuba.
Located in this unlikely locale — with the nearest competition about 40 miles away — is Refreshment Services Inc. (RSI) Key West. A privately held independent bottler of Purchase, N.Y.-based PepsiCo Inc., RSI has been quenching the thirst of residents and visitors for more than 51 years.