Whether it’s upcoming New Year’s resolutions or part of a lifestyle change, it seems as though sugar reduction is a popular topic for consumers. In a November press release, Innova Market Insights identified the prominence this trend has gained.
“In an Innova Market Insights survey, sugar reduction is a popular option for the three in five U.S. consumers in an Innova Market Insights survey who would rather cut back on sugar than consume artificial sweeteners,” the market research firm states. “Sugar-related claims continue to grow and increasingly take on more prominent on-pack positionings.”