At a 6-9-1 record, the Green Bay Packers’ season last year was anything but stellar. Yet, with a new coach and the prowess of quarterback Aaron Rodgers, the team is on-pace to win the NFC North division this year. In the beverage “game,” co-packers also are exhibiting teamwork by expanding capabilities and taking on more business to help beverage brands “win” by ramping up production, distribution and the like.
Contract packing allows small, medium and large brands to outsource the packaging of their products, which is particularly important in light of the shifting beverage landscape, according to New York-based Beverage Marketing Corporation’s (BMC) October report titled “Private Label Beverages & Contract Packing in the U.S.”