ABA, leading beverage brands team up to boost bottle recycling
Industry-leading beverage companies The Coca-Cola Co., Keurig Dr Pepper and PepsiCo are taking the lead on another front: protecting the environment. In an effort to reduce waste resulting from bottling in all-new plastic in the United States, the companies have enlisted in the Every Bottle Back initiative. Spearheaded by the American Beverage Association (ABA), Washington, D.C., the initiative supports the circular plastics economy by encouraging awareness, collection and recycling of 100 percent recyclable plastic bottles to be remade into recycled PET beverage bottles.
The World Wildlife Fund (WWF) will provide strategic scientific advice to measure the industry’s progress in reducing its plastic footprint, and The Recycling Partnership and Closed Loop Partners will assist in deploying funds for the initiative.