Drizly highlights Gen Z’s beverage alcohol shopping habits
Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.
Drizly also found common ground among generations. For one, a shared desire for more education to help inform their purchases of wine, spirits and beer, in descending order.