When it comes to marketing budgets, brand owners have no shortage of options from which to choose of where to direct their expenditures. As digital marketing continues to command a greater piece of the pie, partnerships with influencers is gaining more attention. Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.
An article on socialmediatoday.com titled “What I Learned from Surveying Over 400 Influencers” addresses some of the biggest questions that brand owners might have surrounding this marketing platform. Author Kristen Matthews tackled one of the biggest concerns when it comes to utilizing influencers, which is posts labeled as “ad” or “sponsored.”