Founded in 1919 as the American Bottlers of Carbonated Beverages, the American Beverage Association (ABA), Washington, D.C., has represented the non-alcoholic beverage market through a collection of transformative changes. As the trade association celebrated a century of refreshment, it welcomed a network of beverage industry executive leaders for its Centennial Advocacy Summit, which took place Oct. 28-30 in Washington, D.C.
The event featured speakers from major beverage manufacturers, including PepsiCo Inc., Keurig Dr Pepper and The Coca-Cola Co., where they reflected on the industry’s innovative and proactive efforts leading up to the 100 years as well as what they predict the future will look like for the market and their operations.