A cheesy but comical pick-up line that once bounced around different social media platforms says “If you were a fruit, you’d be a fine apple.” As consumers continue to value their health and wellness, natural and organic retailers seem to be the “fine apple” of the grocery channel as it continues to outpace the total grocery market, experts say.
According to Chicago-based SPINS, natural food and beverage products grew 5 percent in the 52 weeks ending May 19, reaching $47.2 billion in dollar sales, the market research firm says in its ”2019 State of the Natural Industry” report. Natural products make up 10.5 percent of the dollar volume of the total grocery retail market, yet are responsible for the 29.3 percent of dollar growth across the total marketplace, in part due to a more premium price point, the report states.