Celsius accelerates growth in convenience store channel
Celsius Holdings Inc., Boca Raton, Fla., makers of the fitness drink CELSIUS, announced that the company is continuing to grow its presence in the convenience store market as the trend toward functional energy grows as consumers shift toward healthier, better-for-you, functional energy drinks. CELSIUS beverages now are available in 3,245 new doors within the convenience store channel including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.
“We are gaining considerable momentum and with the power of our trend forward brand, CELSIUS is driving considerable growth, outpacing larger more established brands,” said John Fieldly, president and chief executive officer at Celsius Holdings Inc., in a statement. “The progress we are making to expand in the convenience store channel and capture additional market share is evidenced by the latest independent, industry-backed research. The data clearly validates our assertions for strong consumer demand for our functional fitness drinks and our achievements in broadening our placements with more retailers while at the same time increasing volume per location.