As emerging trends of yesteryear mature, the qualities that brought that sensation to the forefront might exhibit a refinement deepening its appeal. One such attribute that exhibited this evolution is convenience throughout the food and beverage market. In fact, Chicago-based Mintel named Elevated Convenience as one of its trends to watch for 2019.
“[W]e predict the rising segment of consumers who are often on-the-go, yet want to spend more time at home will increase demand for upscale, ‘speed scratch’ solutions and restaurant-quality, ready-to-consume products,” said Jenny Zegler, associate director of Mintel Food & Drink, in a statement at the time of their release. “As meal kits and foodservice-inspired beverages lead the way, there will also be more opportunities for brands to develop healthy, flavorful, customizable, and quick premium convenience products for breakfast, lunch, dinner, snacks and dessert occasions.”