Between working, exercising, cooking healthy meals and maintaining a social life, consumers have a lot on their plates when it comes to living a healthy and balanced life. As a result, many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.
To fulfill this need state, beverage-makers are developing new products in the name of sports and performance. For instance, 269 new sports and performance beverages were launched in 2018, states New York-based Nielsen in a December 2018 Insights titled “Tops of 2018: Non-Alcoholic Beverage Innovation.” According to a Nielsen Innovation Measurement Profiler survey, 1,163 of respondents said they were trying new beverages as a way to more actively manage their health and wellness.