Naturally healthy and organic beverages continue to resonate in the market as more consumers take a hands-on approach to their own health and well-being. To keep up with clean-label trends, beverage-makers are releasing a wider array of options that deliver functional benefits in addition to refreshment.
According to a July Passport report from Chicago-based Euromonitor International, naturally healthy (NH) beverages contain a substance that improves health and well-being beyond a calorific value.