Ever since my 2018 summer trip to Oaxaca, Mexico, I pay close attention to news and new products regarding the smoked-agave liquor dubbed mezcal. It’s always interesting to go to bars with mezcal collections and check out what they have. I try to make it a point to talk to the bartender about their mezcal cocktails and its popularity among customers.
More often than not, I get similar answers about its ascending popularity and how most consumers who try mezcal-based cocktails enjoy them. According to a January Insights from Nielsen titled “Tops of 2018: Tequila Drove Spirit Category Growth in 2018,” mezcal, a smaller sub-category of tequila, posted the highest growth rate in 2018.