As consumers continue to take a hands-on approach to their health, they increasingly are turning to foods and beverages that act as a source of “daily medicine.” Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.
According to a June infographic from Chicago-based SPINS LLC, shelf-stable functional beverages make up a $3.3 billion market for the 52 weeks ending April 21, an increase of 11.7 percent compared with the previous year.