Today’s digital atmosphere includes countless social media platforms, mobile apps and streaming services with which to download and interact. Although much competition in the mobile marketplace exists, there is good news for digital marketers — the amount of time consumers spend behind the screen likely will continue to rise, experts say. Even consumer packaged goods (CPGs) brands are tailoring their marketing techniques to keep consumers connected throughout their day-to-day lives.
According to a Fact Tank poll conducted by the Pew Research Center, Washington, D.C., the share of U.S. adults using social media mostly is unchanged since 2018 despite a long stretch of controversies over privacy, fake news and censorship, it says.