Beverage brands launch new campaigns, products to coincide with giveaways
RumChata released its Summer Tumbler for iced coffee and cold-brew consumers complete with eight, 25-ml MiniChatas, Green Mountain Coffee Roasters partnered with National Geographic for a 30-minute TV special, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with new Fast & Furious Hobbs and Shaw movie.