If you have a smartphone, tablet or computer, chances are numerous aspects of your life are connected to the digital world. These devices not only serve the everyday consumer in streamlining daily tasks, but also offer a glimpse into your preferences and spending habits. Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
Recently, Drizly announced that it’s making a new report available to retailers on its platform that details items selling well — locally and nationally — but are not currently available for purchase at their stores through Drizly’s eCommerce marketplace. The report’s data and insights, provided free as a service enhancement to Drizly retail partners, aims to help retailers increase sales in the short-term and make better informed longer-term planning decisions based on developing trends, the company says.