In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth. In fact, the energy drinks category saw dollar sales of more than $11.7 billion in U.S. multi-outlets for the 52 weeks ending June 16, an 11.3 percent increase over the prior-year period, according to data from Chicago-based Information Resources Inc. (IRI). Up 13.2 percent, energy drink mixes also are flourishing, racking up sales of $110.3 million, IRI data states.

Energy shots, on the other hand, aren’t faring quite as well. Energy shots experienced a 2 percentage-point contraction and sales just more than $1 billion for the same time period, IRI data suggests.