Thanks to the rise of social media, it’s now easier than ever for consumers to share their experiences with brands. A positive experience essentially acts as free marketing for a brand. However, a negative experience regarding a package’s safety can be enough to damage a brand’s reputation.
“With the rise in popularity of social media channels, consumers have become increasingly educated and aware of all safety failures within the industry,” says Christian Beck, senior product manager for Filtec, Torrance, Calif. “With so many different segments and competitors, this often leads to a decrease in the brand following and an increase in the demand for stricter quality inspections.”