This spring, Information Resources Inc. (IRI) released its 2018 New Product Pacesetters, which highlights the most successful new product launches across food and beverage, non-food, and convenience store sectors.
Interestingly, for the first time, smaller companies with revenues less than $1 billion represented 50 percent of new product launches, the report states. The most successful brands emphasize wellness, indulgence and convenience. Beauty products bested other categories, with 28 products in all, it adds.