In today’s consumer packaged goods (CPG) market, better-for-you trends are impacting a broad swath of products and ultimately ingredient trends. As consumers demand cleaner and more transparent products, specific ingredient markets are seeing increased interest, helping brand owners deliver on the healthy attributes they’re striving to fulfill.
“Evolving consumer dietary requirements and trends including ‘low to no’ and ‘clean’ label have driven increased interest in spices, herbs and extract flavor solutions for beverages,” says Michael Petrone, senior beverage scientist for Hunt Valley, Md.-based McCormick & Company. “In addition to delivering flavor naturally without adding calories, they also bring a healthy halo for added consumer appeal.”