2019 State of the Beverage Industry: Ready-to-drink tea, functionality drives demand in market
Kombucha, cannabis infusions serve as growth opportunities for tea category
As one of the world’s oldest beverages, tea is thought to have been first discovered — and used as a medicine for relaxation — in China in the third century. Today, consumers worldwide are enjoying tea hot or iced in familiar flavors like black, white, green and oolong as well as in newer varieties like matcha and sencha.
The number of Americans who drink tea today exceeds 158 million, which is half the U.S. population, stated the Cleveland, Ohio-based Academy of Nutrition and Dietetics in Beverage Industry’s June issue.