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Home » 2019 State of the Beverage Industry: Wine, Spirits prioritize premiumization
The trend toward premium products is bolstering growth for the U.S. wine and spirits market. Both categories reflect continued year-over-year market value gains, with certain varietals and spirit segments contributing to the sustained growth.
A February press release from the Washington, D.C.-based Distilled Spirits Council reported it was the ninth consecutive year of record spirits sales and volumes. Supplier sales revenues were up more than 5.1 percent, rising $1.3 billion to a total of $27.5 billion, while volume rose 2.2 percent to 231 million cases, an increase of 5 million cases compared with the prior year, according to the association.