2019 State of the Beverage Industry: Juice category challenged to maintain market share
Organic, premium juices drive slight growth for category
Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple. In fact, household consumption rates of orange juice brands were 67.7 percent in 2016, down from 73.7 percent in 2004, according to national surveys conducted by Simmons Market Research Group.
The good news, however, is that other cutting-edge juice segments have been growing, according to Rockville, Md.-based Packaged Facts June 2017 report titled “Ready-to-Drink Beverages: Culinary Trend Tracking Series.”