2019 State of the Beverage Industry: Beer market explores more ways to drive growth
Import, craft beer segments help overall category
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry, according to Chicago-based Mintel. However, although dollar sales have seen slight increases, volume sales continue to remain challenged.
“The beverage alcohol market continues to evolve with beer losing share to both spirits and wine,” said Brian Sudano, managing partner for New York-based Beverage Marketing Corporation (BMC), in Beverage Industry’s March issue. “The continued splintering of consumer’s considered brand set that includes spirits and wine in more occasions will continue to put pressure on beer per caps.”