In American sports, the term “three-peat” refers to winning three consecutive championships. In the beverage world, the bottled water category achieved its “three-peat” by remaining the No. 1 packaged beverage in the United States by volume, according to the Alexandria, Va.-based International Bottled Water Association (IBWA).
Recent statistics from New York-based Beverage Marketing Corporation (BMC) show that 69 percent of the growth in bottled water consumption stems from people shifting away from carbonated soft drinks (CSDs) and fruit drinks, said IBWA in a May press release.