Imagine walking within range of a vending machine and receiving a mobile notification that your favorite drink is cold and waiting for you just steps away. That’s the future of vending, thanks to new loyalty programs and next-generation technology, according to Scott Corley, vice president of Foodservice On-Premise and Vending for Atlanta-based Coca-Cola North America.
Increased data proliferation allows vendors to personalize the vending experience for consumers and — from an operational standpoint — track which products are most popular where and respond accordingly.