Water brand announced $53 million in measured retail sales
Essentia Water, Bothell, Wash., announced $53 million in measured retail sales across all channels for the first quarter — an increase of $18 million over Q1 2018. Essentia surpassed the $215 million in measured retail sales mark in the last 52 weeks, based on data from Chicago-based Information Resources Inc. (IRI).
Essentia’s strong performance in the first quarter of the year has the company on track to achieve or exceed its growth and expansion goals, it says. Essentia credits its success over the past three months to sales velocity and increased points of distribution in the United States. Essentia’s integrated marketing efforts have heightened brand awareness and resonated well with its core millennial audience. This announcement follows the company’s most financially successful year, generating nearly $196 million in measured retail sales in 2018, representing 59 percent growth, according to IRI data.