In the song “Smoke A Little Smoke,” country artist Eric Church sings about how he wants to relax with the lyrics, “Act like tomorrow’s 10 years away, and just kick back and let the feelin’ flow. Drink a little drink, smoke a little smoke.” As the beverage market evolves, consumers now are able to combine drinking a little drink and smoking a little smoke into one (fluid) action with new developments in cannabis-infused beverages. Experts note that formulating beverages with tetrahydrocannabinol (THC) and cannabidiol (CBD) components potentially could disrupt the market.
“Cannabis is poised to disrupt virtually every consumer industry,” Chicago-based Euromonitor states in its whitepaper titled “Here Comes Cannabis: How Legalization Will Disrupt Global Industries. “While the total global market for cannabis, both legal and illegal, stands at $150 billion today, Euromonitor expects the legal market to grow to 77 percent of total sales to $166 billion in 2025.”