A consumer at a typical smorgasbord buffet will find a wide variety of hors d’oeuvres, cheeses, salads, fruits, and hot and cold meats to entice every palate. Not the same as restaurant buffet, the “mix and match” mentality also fits well into sports recovery, and bone and joint health, as consumers are finding a “smorgasbord” of options to help them wind down after workouts and improve overall bone and joint health.
In its February “Sports Nutrition in the US” report, Chicago-based Euromonitor International forecasts that the global sports nutrition market will grow at a compound annual growth rate (CAGR) of 10.6 percent through 2023. Sports nutrition products specifically are expected to reach $17.1 billion by 2023.