In terms of modern society, historians commonly will point to three industrial revolutions that have greatly advanced society: the steam engine, the age of science and mass production, and the integration of digital technology. Each were revolutionary for the time periods in which they emerged and continue to impact many aspects of current society. For the consumer packaged goods (CPG) market, the emergence of a certain category also might cause a revolution in terms of CPG development — cannabis.

Whether it is tobacco, packaged foods, consumer health, beverages, or beauty and personal care, many market analysts recognize that cannabis is poised to disrupt these consumer markets as the flowering plant makes inroads in legalization and mainstream acceptance.