In today’s digital age, consumers constantly are staying connected with their favorite brands through various social media platforms and unique engagement opportunities. Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
“While brands have been aware of social media for more than a decade, the traditional means of connecting with current and potential targets has grown stale,” says Jaclyn Osterloh, account director at Sparkloft Media, in a statement. “No longer is a simple organic post going to generate a strong engagement to impact sales.