54.6 Million iGens are entering their prime spending years, how should beverage brands connect with them?
2019 will be a big year for beverages!
Although the Beverage industry today is faced with some challenges and fierce competition, there are many interesting and exciting opportunities for growth. Our 2019 Beverage Playbook calls out some of the latest beverage trends and provides insight into what is motivating consumers when it comes to beverage consumption. Request a copy of the 2019 Beverage Playbook to read more about beverage trends, what is appealing to younger consumers, and how sustainability impacts this category.