So far this winter, it’s estimated that between about six to seven million people have been stricken with the flu, according to a January statement from the Atlanta-based Centers for Disease Control and Prevention. As consumers seek out appropriate medical care, many are turning to drug stores to provide them with the necessary prescriptions and products to restore them back to optimal health.
Experts note that one trend in particular is driving the drug store channel’s performance: health and wellness. “Health and wellness items remain a top purchase on drug store trips and some shoppers are utilizing drug stores to manage health care needs,” states Chicago-based Mintel’s February 2018 “Drug Store Retailing – US” report.