As mentioned a few times, one activity I enjoy doing is checking out local breweries. Last month, I had the opportunity to attend an exclusive brewery tour at the Laguintas Brewery in Chicago, which now is one of the two new production homes for Heineken-owned Newcastle Brown Ale.
Heineken USA tapped Laguintas Brewing Co., a wholly owned subsidiary of Heineken N.V., to reimagine its iconic Newcastle Brown Ale. The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.