Calorie-counting fanatics often can be heard telling new recruits not to forget alcohol when adding up their daily calorie consumption. As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state.
“Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for New York-based Beverage Marketing Corporation (BMC).