Because of this splintering, members of the beer community are looking to tackle these challenges through a group effort. At its 81st Convention, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.

In partnership with the Brewers Association and the Beer Institute, the effort is designed to identify opportunities to grow the beer category while bringing together large brewers, small brewers, distributors and industry experts to address beer’s steady decline during the past few years, the association says.