The chewable candy Sour Patch advertises with the tag line “Sour. Sweet. Gone.,” to portray how people crave its sour, then sweet taste. Although a different type of consumable, sour beverages, and particularly sour beers, increasingly are becoming something consumers crave.
Sour flavors are more likely to be associated with drinking kombucha; however, an increasing amount of craft brewers are experimenting with sour and tart flavors, experts note.