Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

“Shrink sleeves in the beverage market continue to be a strong packaging solution for our customers,” says Kimberly Flynn, marketing manager for Hammer Packaging, Henrietta, N.Y. “The beverage market in particular is extremely competitive, so to draw consumers to your product on a crowded shelf, you really rely heavily on the stopping power of your package decoration. The introduction of shrink sleeves with a 360-degree canvas revolutionized the way packages are designed and we’ve only seen that trend continue to grow and evolve over time.”