Social media is supercharging conversation and the spread of consumer trends. Shifts in consumer attitude, which typically have evolved over years now can grow and spread within a matter of months. But how as a marketer or innovator can you stave off the competition and stay ahead?
By observing millions of social media conversations, you can gain invaluable insight into consumers’ actual behavior — their needs, desires and beliefs. But it’s not enough to have insight into what consumers are thinking and doing now. To successfully launch an innovative product, brand owners need foresight on what consumers will think and do next.