With the January chill in the air, reaching for a hot beverage becomes almost a necessity for those braving the colder climates. Given this chilly weather, it’s no wonder that January also is Hot Tea Month, giving consumer publications and bloggers a plethora of tea-centric topics and celebration guides.
Although tea’s history dates back centuries, beverage manufacturers are finding new ways to keep this established category a “hot” topic for consumers. For example, Lipton introduced its Wellness line back in 2017. The wellness range was made with carefully selected botanicals and blended with essential oils to support daily well-being, the company says.