Emblazoned on a beverage delivery truck or in-store, the iconic Coca-Cola logo, originally invented by bookkeeper Frank Robinson in 1886, has evolved into one of the most recognizable symbols in the world. Today, The Coca-Cola Co., Atlanta, offers much more than carbonated soft drinks (CSDs) to consumers. Distributed in more than 200 countries, the beverage giant’s portfolio contains more than 500 brands that are owned by The Coca-Cola Co. like Dasani waters, Gold Peak teas and coffees, Minute Maid and Fanta, or are part of investment and distribution agreements like Monster energy drinks and BodyArmor sports drinks.

As one might expect, bottling and delivering billions of bottles of refreshment to consumers worldwide requires an agile system that not only delivers value to customers across the supply chain but works seamlessly with IT, national and local partners and retailers, to enable consumers to “Taste the Feeling.”