The winter holiday season is officially upon us and consumers have begun to “Deck the Halls” in celebration of this festive time of the year. As preparation for holiday feasts commence, consumers are making sure that their guests have a “Holly Jolly Christmas” with their favorite alcohol.
A Nielsen Insights titled “Americans Jump-Start the Holidays with Their Favorite Bottle of Vino” states that Christmas and New Year’s Eve are the two biggest holidays for wine sales in the United States, accounting for 69 percent more dollar sales than the average two-week period in 2016, ringing up more than $1 billion in sales in that two-week period alone.