With the holiday season in full swing, retail store aisles and endcaps are more likely to be packed with sweet treats to help consumers celebrate this time of year. Although food and beverage manufacturers continue to develop products that support healthy, better-for-you solutions, indulgent offerings still remain a key component to consumers’ consumption habits.
In an October blog post titled “How to make cream liqueurs trendy again,” Jonny Forsyth, associate director of Mintel Food & Drink, recognizes the challenges that cream liqueurs have experienced as consumers increasingly seek out healthy beverage solutions. However, the market research analyst elaborates on the opportunities that beverage-makers could seize to help this spirits segment give consumers a reason to indulge when they imbibe.