As part of human nature, consumer preferences can change in the blink of an eye. As a result of human woolliness, beverage-makers must stay up-to-date with the latest and greatest trends affecting the market by creating products that capture consumers’ ever-fluctuating preferences.

The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.” The following are Beverage Industry’s 2018 Innovations of the Year: