2018 Beverage Innovations of the Year

Beverage-makers drive consumers to “drink outside the box”

December 18, 2018

As part of human nature, consumer preferences can change in the blink of an eye. As a result of human woolliness, beverage-makers must stay up-to-date with the latest and greatest trends affecting the market by creating products that capture consumers’ ever-fluctuating preferences.

The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.” The following are Beverage Industry’s 2018 Innovations of the Year:

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This webinar will focus on a series of ingredients that can be used – today – in functional beverages that deliver hot benefits like cognitive support, joint health, muscle gain, recovery, weight loss and more.

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