When making long-term lifestyle changes, many people can pinpoint that “aha moment” that influenced their transformation. For Bill Creelman, founder and chief executive officer of Newton, Mass.-based Spindrift Beverage Co., the moment began as his family makeup was taking shape.

“I started Spindrift as a personal solve for a diet soda dependency issue I had developed,” he explains. “I also had a young family at the time and I began to think more critically about my consumption habits. Having grown up on a farm in western Massachusetts where food was sourced from our farm or the neighbors around us, from a very young age I had a very clear understanding of where food came from.