At its 81st Convention, the National Beer Wholesalers Association (NBWA) President and Chief Executive Officer (CEO) Craig Purser and outgoing NBWA Chairman Jim Matesich, CEO of Matesich Distributing, welcomed a crowd of more than 1,600 people and highlighted the many accomplishments of the industry during the past year. The two also unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
“At this pivotal time in our industry, it’s great to be in San Diego with so many hardworking and impressive individuals from across the country,” Purser said. “Our annual convention offers an opportunity for beer distributors to connect, network, share best practices, and learn how to grow their business. This year we are thrilled to announce the work of the Beer Growth Initiative as it endeavors to find solutions to sell more beer, an idea the entire industry can get behind.”